A quarter of a century in the catering & leisure industry
The michelin star years
These years saw Jason playing around front of house in Hotels & Restaurants before donning his chef’s whites and starting a grueling journey that led him to the helm of some of London’s most prestigious restaurants.
The restaurant group years
Following his stint with the Roux Brothers Jason joined other great names such as Roy Ackerman & Justin de Blank initially in his whites before slowly moving to senior management roles with a repertoire of clients from music and film stars to royalty.
Café society years
Café Rouge took a hundred years of café society and swiftly planted them in high streets over the country aptly joined by Dome, Dragon Inns & Mamma Amalfi. Jason was at the beginning of a ten-year journey taking the group from 4 to 160 café bars in roles as diverse as operations director to purchasing & marketing director.
Premium restaurants fight back
Quality restaurants were flying back with successful brands such as Chez Gérard, Livebait and Bertorelli’s leading the way with Jason supporting the group as their commercial director running the purchasing, information technology and property functions.
The pub boom
Jason joined the Spirit Group and put pub food firmly on the map, which became a significant growth driver both for their 3,000 pubs and for the rest of the industry.
That successful drive continued in his role at SFI where the team took a group with an uncertain financial future to one of the most promising bar groups on the high st with premium brands now that outperformed the sector such as Slug & Lettuce, Ha Ha! and Havana.
The retail years
Jason joined Marks & Spencer’s and picked up a number of accolades for hospitality in M&S heading up over 100 restaurants and casual dining outlets and over 300 coffee shops in UK and over 60 global operations. Dramatic improvements to customer service, offer and ultimately sales & profitability resulting in the area becoming one of the key strategic business areas for the group. Jason was also responsible for the rolling out of around 50 new deli counters adding theatre in their food halls as well as revitalising their in-store bakery operation, bringing a new award-winning design concept to over 450 stores in under 18 months stealing significant market growth.
The gardening years
Jason recently joined Terra Firma as executive director with responsibility for food & beverage with The Garden Centre Group. Circa 140 Garden & Leisure Centres across the UK including brands such as Blooms, Sanders, Old Barn, Jack's Patch, Woodlands, Bridgemere, Wyevale, Heighley Gate and Country Gardens.
Hobbies & Special Interests:
Painting (oils),Cycling,Boating (coastal skipper/ICC/vhf/Advance Powerboat Cert)
Record of Employment: